Digital Signage TV Analytics provides a set of audience metrics & campaign planning tools for digital signage TV (digital place-based) networks. The audience and campaigns indicators are comparable with other media such as television and radio networks.
The audience measurement system and media planning tool was created at the initiative of Info-Sanatate Network and developed by GBD Research, in partnership with Romanian Audience Measurement Association, Digital Place-Based Advertising Association and Romanian Indoor Advertising Association, with support from research experts of the local media agencies in Romania.
Digital Signage TV Analytics supports the implementation of the international standards for audience and effectiveness measurement of the digital place-based platforms, aiming at upgrading the total video eco-system in Romania.
Click here to view the project development steps.